Call it a new twist for an old business — Microsoft is rolling out a mode of advertising that will enable Xbox Kinect users to use game-style voice and motion controls to interact with ads. Betting Edelstein chats with Tanzina Vega, a Times media reporter, about how it works and its potential impact on advertisers, consumers and Microsoft.
There’s now a term for talking and waving at that screen in your living room: “addressable TV.” Pedro Rafael Rosado takes a look at what that new term entails.
J.D. Biersdorfer checks out a new hotel in New York, called Yotel, that has something others don’t: a giant robot that handles guests’ luggage. She speaks with Yotel’s chief executive, Gerard Greene, about the robot and the use of technology in the hospitality industry.
The news roundup includes the Supreme Court’s ruling on violent video games, a class-action suit against Dropbox, e-reader ownership booming, new Windows malware that burrows deeply into your system and Google’s next foray into social networking. Ms. Biersdorfer offers a tech tip for saving e-mailed photos in the Mac Mail program directly into iPhoto.
To find out more about the show and links to topics that were discussed, go to the Tech Talk page.
You can download the show by subscribing from the New York Times podcast page or directly from iTunes.
For help finding specific segments of the Bits: TechTalk podcast, use these time codes:
News – 33:13
Tanzina Vega / Xbox Targeted Ads – 22:36
Tech Term – 14:30
Yotel Yobot – 11:10
Tip of the Week – 4:18
